About Extraordinary Brands

Health, Wellness, and Fitness Franchises Within Reach

Franchising is a feat of fitness that, like any other, requires ongoing support to go further, faster; which is why Extraordinary Brands strives to be the stability complementing the strength of each franchisee.

Providing resources and education to meet uncertainty with confidence.

Sharing expertise and perspective that augments local trust at global scale.

And empowering entrepreneurialism as entrepreneurs ourselves, to ensure that by collectively and collaboratively lifting profitability, brand integrity, and operational excellence, we’re also lifting our communities, our teams, and ourselves to achieve ever-more extraordinary standards.

Turn yesterday’s headwinds into tomorrow’s tailwinds.

As the old industry model fractures, Extraordinary Brands sees a rare opportunity to lead the future of fitness franchising; leveraging our unique second-mover advantages as a springboard for disrupting faster, thinking smarter, and acting more creatively at every level of brand stewardship.

Over the next 5 years, we will outmaneuver legacy systems by looking past competitive share of market to win consumer share of mind and heart.

Our Vision today, as such, is to switch from a business of scaled reach to a portfolio of deep appeal.  

Our commitment to excellence is rooted in our core values, which guide every facet of our business:

• Empathy for Entrepreneurialism
  We honor the realities of entrepreneurship as entrepreneurs ourselves so as to build a culture that respects and empowers each franchisee in our system as an equal partner
• X-functional Collaboration
  We work across teams, brands, and disciplines so as to create a unified, creative, and value-additive system that strengthens every franchisee’s unique path to success
• Transparency in All Things
  We share openly, honestly, and consistently so as to foster an interpersonal culture of trust that enables faster alignment, clearer decisions, and a stronger belief system from which to derive realer personal meaning
• Rigorous Decision-Making
  We rely on data, insight, and disciplined judgment to complement our seasoned institutional knowledge and industry expertise so as to efficiently and effectively drive franchisee profitability and long-term system growth
• Always Evolving Together
  We learn, adapt, and improve continuously so as to stay ahead of industry change, competitive dynamics, and consumer trends; acting as a platformic tide upon which every portfolio brand and franchisee is lifted

These values shape our relationships—with our franchise partners and the communities they serve.